The system we work with, www.salesforce.com, is acknowledged as the world’s leading CRM provider.
Salesforce has a marketing product – Marketing Cloud – which brings together all elements of an integrated marketing solution into a single place.
Many of our customers are keen to get started with online marketing but are not sure where to begin. There are many online channels to choose from and it’s hard to ensure that all marketing activities are joined up and operating together seamlessly.
We’ve developed a Discovery & Benchmarking programme which helps set current state and develop a clear picture of current presence and reach. Part of this programme includes an action plan and simple toolpack to maximise the effectiveness of your digital marketing programme. These tools can be used in conjunction with Marketing Cloud, can be integrated into your Salesforce.com or Jobscience instance, or can operate completely independently.
We’ll undertake an in-depth exploration of your visible digital presence, from the perspective of a candidate and a customer. During this process we map key touchpoints including your website presence, content generation and social media reach.
Having determined your digital marketing footprint, we conduct a compare-and-contrast against industry peers, industry leaders and other companies or brands whose online presences are considered best-practice.
We map your social and digital presence against key influencers in the industry, and do a side-by-comparison between all three.
The Action Plan is a set of simple steps to take to increase the depth and breadth of your social reach. We’ll share recommendations on what to do to immediately enhance your social presence, and complementary marketing strategies to run in conjunction with your online campaigns.
We’ll help set up a basic toolkit for enhancing your online presence – from free-to-use social scheduling tools, bulk upload tools, access to content generation tools and feeds.
We’ll also provide a complete demo of the Marketing Cloud suite.