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About Us

Our Story

When we started 2cloudnine in 2009, like many, we saw the huge potential of cloud computing. We were incredibly excited about the power it could bring to core business processes, and we set about doing just that. But after some time, we knew it wasn’t the time to think small.  

So, we set ourselves the sky-high challenge of taking one of the most fundamental business processes – payroll – and making it work on the Salesforce platform. 

Why? Because no one else had done it. Because we love a challenge. And mostly, because we knew if we could crack this, we could empower our customers with a payroll platform that would not only work better than anything else, but would take them into the future. 

Salesforce is now the world’s largest cloud platform; it’s secure, flexible, easy to use and it seamlessly integrates with other applications. Unlike payroll of the past, the platform is continuously evaluated by users and further developed by the world’s best developers; it improves and expands daily. It literally keeps you a step ahead; it grows with you. 

After 10 years, our sky-high dream is now reality. Today, cloud computing is mainstream, our team is renowned for its can-do attitude, and our payroll platform is trusted and proven. Our products are used by organisations and enterprises in a range of sectors across Australia and Asia Pacific.

Our Leadership Team

Fraser Park

Chief Finance & Strategy Officer
Fraser is a highly regarded CFO and business strategist known for his enterprising thinking, collaborative approach and entrepreneurial financial acumen.

Adam Edmondson

CEO and founder
With 30 years’ experience in the industry, Adam believes strongly in the transformational nature of Salesforce’s platform and related ecosystem. It was this belief – combined with a view that enduring technology companies are developed around a deep focus on industry solutions – that led to the creation of 2cloudnine.

Adelaide Greenaway

Head of Product
As our Head of Product, Adelaide drives the technology and innovation strategy for 2cloudnine. She leads a passionate and talented team of technical professionals who innovate, create, and develop our products on the Salesforce platform and beyond.

Bernie Grinyer

Head of Partner Success
For 13 years and counting, Bernie has worked with a range of recruitment, HR, service, support and sales teams to implement best practice business processes through training and software solutions.

Guy Baxter

Head of Integrations
Guy leads the integration of 2cloudnine’s suite of products with other third-party applications. Whether it's applications native to Salesforce or another platform, he implements robust and innovative solutions that deliver a seamless integration of business systems for our customers.

Rene du Plessis

Head of Staffing Practice
Rene joined 2cloudnine in 2017 and today leads our staffing practice. He coordinates our product, professional services and support teams to provide a payroll platform that meets the needs of staffing, labour hire and recruitment businesses.

Rickie-Lee Fraraccio

Head of Health Practice
Rickie-Lee oversees our health practice. Leading a team of functional consultants, she is passionate about ensuring we deliver a highly efficient and integrated solution tailored to the health sector.

Sam Nobes

Head of Customer Success
As our Head of Customer Success, Sam guides how we support our customers and partners post the project implementation phase. With our customers’ success top of mind, Sam and her team are focused on implementing process improvements and ensuring we always deliver the support and services our customers need.